The new millennium
The year 2000 was a special year for KettenWulf – the company proudly celebrated its 75th anniversary at the same time as the turn of the millennium. With around 500 employees, 40,000 square metres of production space, six sites and a turnover of 70 million euros, the KettenWulf Group celebrated considerable growth and looked to the future with confidence.
KettenWulf in France and China
KettenWulf continued its expansion strategy in 2001 with the acquisition of the French company AFAM S.A. in order to expand its motorcycle business and enter the market for motorcycle accessories. Shortly afterwards, in 2002, the company entered into a strategic partnership and founded the joint venture Hangzhou Wulf Chain Co. Ltd. in Hangzhou, China. This decision marked an important step in the company's expansion into the Asian market and laid the foundations for the successful development of its Chinese production capacities.
The fourth generation takes the lead
In 2003, Günter Wulf's daughter Julia Wulf joined the management team and brought a breath of fresh air to the company's strategic focus. In the same year, the KettenWulf Group exceeded the 100 million euro turnover mark for the first time. In the following year, the company continued its international growth and established a subsidiary in the USA, based in Atlanta, to better serve the North American markets.
With around 800 employees and a turnover of 117 million euros, KettenWulf was well represented in Europe and Asia at the time and continued to expand its presence in North America. The company consolidated its international market position by fully integrating Hangzhou Wulf Chain into the KettenWulf Group in 2004. In the years that followed, KettenWulf continuously invested in the expansion of its production facilities, particularly in China, in order to meet increasing demand and to further increase productivity.
In 2006, Tobias Wulf, the first son of Günter Wulf, joined the management team and, after completing his studies, brought new knowledge to the area of production.